Ayman Totounji

SD WAN Checklist

SD-WAN Checklist : Choosing an SD-WAN solution

The traditional WAN function often struggles with the current unprecedented explosion of WAN traffic due to widespread cloud adoption and as a result, is no longer the most effective way to provide satisfactory user application experiences.

The need for SD wan Solutions

Hence, the introduction of software-defined WAN solutions. SD-WAN solutions are invaluable to companies seeking to upgrade their network and optimize user experience significantly. Most importantly, they offer security features that protect the traffic they manage, as well as functions that protect the offerings themselves. In this article, we will be exploring a checklist of capabilities that an enterprise should look for when choosing SD-WAN solutions. This SD wan checklist will help you to select the right SD wan Solutions for your company.

SD-WAN (Software Defined Networking) Checklist:

  • Accessibility
  • Cost of Ownership
  • Easy and remote deployment
  • Simple Management
  • Effective Pricing
SD WAN Checklist
                                                 SD-WAN Checklist


Cloud migration is, of course, fast-rising among enterprises and is the foremost reason for adopting SD-WAN solutions. In 2018, the cloud migration rate grew 15% more than the previous year and will keep rising. Businesses use hundreds of unique cloud services for apps, services, and platforms and expect SD-WAN to optimize their performance.

Service providers who are accessible to clients can provide hybrid cloud optimization, hybrid WAN, and granular policy-based network administration. The best service providers do not only offer cloud-based SD-WAN deployment but also create better WANs and networking strategies physically and in the cloud.

This will help clients to achieve long-term optimization of components such as network security and extensibility. Accessibility should also extend to the availability of account reps for face-to-face interactions, on-site support, and individualized guidance as customers’ satisfaction depends on it.

Cost of Ownership

SD-WAN solutions offer companies simpler administration jobs, better workload performance, avoided cost of MLPS, enhanced agility, fewer days bottlenecks, and as a result, instant return on investments and increased savings. However, not all vendors provide an equal ratio of value to cost. Businesses need to evaluate the TCO for SD-WAN solutions to determine which of the providers will most likely drive cost optimization and savings benefits.

They are searching for providers that will ensure cost savings on initial technology investments in hardware, software subscriptions, support monthly subscription costs for managed services and savings on security safeguards such as firewalls and so on.

Easy and remote deployment

Companies researching SD-WAN are often struggling with complex technical migrations and require a solution that would perform these tasks effectively. The right service providers offer easy deployment and intelligently designed solutions.

An intelligible SD-WAN solution should be built based on an in-depth investigation into the company’s network needs such as sites managed, budget, number of users, workload patterns, anticipated WAN usage and technology goals. They should also provide a deployment plan that includes a comprehensive strategy for monitoring network data after migration for continuous improvements.

Furthermore, companies want to provide remote users with secure, high-performing access to applications and data, without burdening IT resources. To do this, they require an SD-WAN tool that is capable of performing configurations remotely and enabling all users to connect a branch location to the network just by plugging in power and data cables. These solutions should also include security offerings that incorporate built-in firewall, encryption and filtering capabilities. According to a study on Next-Generation Networking, 66% of SD-WAN users intend to replace all their existing firewall branches with SD-WAN solutions.

Simple Management

Most SD-WAN technologies today provide a centralized and intuitive administration portal and allow configuration based on point-and-click workflows. However, these features don’t necessarily guarantee ease of successful management or simpler optimization of network performance. Hence, the best SD-WAN approach is one that fits the company’s needs and requirements for complexities. In other words, solutions must be able to provide improved user experience, integrate seamlessly with your existing designs and systems, offer appropriate accommodations for traffic prioritization and ensure transparency across WAN, users and hybrid environments.


Pricing is another significant factor companies evaluate when choosing SD-WAN solutions. They want solutions that fit into their budget but most importantly, ones that offer clear cut value for their cost. Companies must keep in mind the cheapest service provider might not be the best in this regard because their features and support might be significantly limited and insufficient to drive ROI.

Instead, organizations should seek to identify providers with better TCO. These providers might appear slightly more costly but offer advanced support systems, expert engineering, active monitoring, optimized network agility and flexibility that will save money in the long run.


Choosing the right SD-WAN can be confusing and complicated but with SD-WAN Checklist You can. However, companies can unlock the full potential of SD-WAN by partnering with Cynexlink to find the best-managed services vendor. During the evaluation processes, we help companies review IT strategy, test-drive solutions, understand the ROI and develop an SD-WAN migration strategy that ensures success.



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Data Loss Prevention in Microsoft 365

CyNexLink Blog   •   December 28, 2017


Losing critical data can be an overwhelming blow to a company. Some may never recover or survive. From general email to end user files, contending with data loss has become a day-to-day affair for businesses.

Software as a service apps are not invulnerable to these data losses. Common examples of SaaS apps are email, calendaring and office tools like Microsoft Office 365.

Some of the most common causes of data loss are viruses or malware, hard disk or storage damage, software corruption, natural disaster and accidental deletion stemming from human error.

Considering Office 365 is the most commonly used office tool, it’s important that Microsoft has done a good job trying to mitigate data loss issues, though there is always the most common cause of data loss in Office 365: human error.

A slip of the mouse can wipe out critical documents.

Data loss can bear hefty financial consequences. In a study conducted by the Disaster Recovery Preparedness Council, 20% of companies surveyed suffered $50,000 to $5 million in losses due to downtime from unrecoverable assets, lost productivity and declining confidence from consumers.

The study also displayed that more than half of companies that suffer catastrophic data loss from natural disasters generally go out of business. The assets lost generally cannot be recovered.

In that study, three out of four surveyed companies suffered a major data loss, which includes losing virtual machines, losing critical files, experiencing multiple days of downtime and losing critical software applications.

If a business cannot be revived from the brink within a week or so, the chance of survival is greatly decreased. This is due to diminished consumer confidence, security and employee morale in the wake of the disaster. Customers will immediately begin to leave for competing businesses.

Luckily, Office 365 has the ability to restore all things from the core environment, storing them in one of the various data centers tasked with data recovery.

While disasters are the extreme, simple deletions from human error also require restoration and Office 365 has these covered as well.

The Data Loss Prevention policy in Office 365 allows users to identify, monitor and protect sensitive information.

Users can identify important information throughout various locations, including OneDrive Business and Exchange Online. As an example, users can identify any document with a credit card number stored in a OneDrive Business site.

Users can prevent the accidental sharing of critical information by identifying a document or email containing sensitive information that may be shared with external sources and then block access to it.

Similarly to SharePoint Online, Exchange Online and OneDrive for Business, Excel, Power point and Word offer the same capabilities to find sensitive information and apply data loss prevention policies.

With an optimized data management system and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.

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Security and the Internet of Things

CyNexLink Blog   •   December 26, 2017


The Internet of Things is at the forefront of the technological revolution. The term describes the connectivity of anything with an on or off switch, including cellphones, headphones, coffee makers, lamps and refrigerators.

Although the institution has many benefits for businesses, there are security risks associated with the technology.

A 2015 survey conducted by McKinsey Global Institute along with the Global Semiconductor Alliance showed that weak security is the most important issue to respondents. McKinsey and Global administered another survey in 2016, which similarly showed a similar conclusion from respondents.

Director of National Intelligence Daniel Coats earlier this year warned of the dangers of smart device security as part of the Internet of Things.

“In the future, state and non-state actors will likely use Internet of Things devices to support intelligence operations or domestic security or to access or attack targeted computer networks,” Coats said in a report.

Though the compromising of national security doesn’t necessarily directly translate to business, it’s not difficult to see that if the security of the country can be compromised from Internet of Things technology, then a business can fall prey to hackers as well.

Cyber criminals have already caused problems for companies by infiltrating devices connected to the Internet of Things.

The 2016 Mirai malware attack utilized compromised Internet of Things devices to to attack the infrastructure of the Internet. This massive attack caused shutdowns in North America and Europe.

A complex system of interrelated devices is by nature going to be vulnerable to attacks from various different vectors. This is an issue even when every device is secure when used by itself.

Due to the notion that a system’s total security is governed by its weakest point, an encompassing, end-to-end security approach is necessary to instill full confidence. This can be particularly difficult to do since hackers try to identify a single vulnerable point to breach the system. It’s not yet clear who will captain the move to comprehensive end-to-end security for Internet of Things technology.

There will be further difficulty in developing Internet of Things end-to-end solutions due to the institution’s lack of well-established standards to expound how the connected devices should interact. Corporations and other organizations then use their own solutions due to a lack of defined protocol, which muddies the waters.

So far, the UK-based company, ARM, is considered to be the vanguard of the security push for Internet of Things technology.

These security risks may cause some business leaders to recoil in fear, but the Internet of Things has real value. It’s incumbent on leaders to study the facts and weigh their options on how best to proceed. As part of that analysis, leaders should look into how best to safeguard their technology.

With the right security system and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.

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cloud computing models

What are the Different Types of Cloud?

CyNexLink Blog   •   December 18, 2017


Cloud computing has become ubiquitous in recent times among SMBs for its ease of use and complex efficiency. There are many benefits to this technology, but one of the most favorable outcomes is the automation of storage, which eradicates layers of excess management. No longer will the business be responsible for the maintenance of physical centers of data and associated hardware and operating systems.

Yet, cloud systems aren’t uniform. Once businesses have decided to run with a cloud platform, they need to be aware of the varying systems. The three main categories of cloud service models are Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS).

Here’s an explanation of each model:

  • Infrastructure as a Service (IaaS): This is a self-service platform that manages remote data center infrastructures. Within this model, third-parties like Amazon Web Services, Google or Microsoft Azure host the computing resources provided by IaaS.

The purchasing of IaaS for a company is based solely on what it plans to use. Many IT departments or organizations utilize IaaS because of its familiarity.

IaaS is desirable for projects that are temporary, experimental or subject to change. IaaS generally is charged on a per-use basis, though providers also charge based on the amount of utilized virtual machine space.

  • Platform as a Service (PaaS): This model allows companies to construct, use and manage applications without an on-the-ground IT infrastructure, making it easier and quicker to develop and use applications. This system eliminates worries about having to deal with time-demanding IT infrastructure issues like provisioning servers, storage and backup because it hosts the hardware and software on its own infrastructure.

PaaS is generally considered to be simpler and more convenient due to providing the infrastructure and other IT services with easy accessibility on a web browser. Another desirable aspect of this system is the lowering of costs and minimization of management overhead. Innovation and scaling the business is also easier with PaaS.

Access is generally charged on a per-use basis, although some providers charge a monthly rate.

  • Software as a Service (SaaS): This form replaces on-device software with software licensed through subscriptions. A majority of SaaS applications are accessed through a web browser, bypassing any downloads or installations. Some do require plug-ins though.

Generally, the service is paid for on a monthly basis, which allows for businesses to practice better budgeting due to the predictive nature of the payments.

There is high scalability with this platform due to the on-demand nature of its access. Further taking the burden off of companies, SaaS providers automatically initiate updates and patch management so new software doesn’t need to be purchased.

With the right cloud computing system and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals on the cloud.

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digital myths

Growing Your Digital Presence: Myth vs. Reality


CyNexLink Blog   •   December 13, 2017


Transforming a business’s digital technologies and presence depends on strong leadership and integrated IT systems. Advancements in efficiency, innovation and competitiveness within one’s field are a few of these gained advantages.

Yet, the path to transformation can be a risky one, fraught with potential mistakes. When a company chooses to begin a migration to new systems, upper management needs to make sure conversion is well planned. It’s also important for businesses to gauge whether a digital overhaul is right for them. While for many it can be desirable, there are companies that won’t benefit.

Here are a few myths about digital transformation that can help businesses move beyond illusory goals and actually plan ahead:

  • All businesses should transform: Companies need to determine whether a digital transformation will bring efficiency and a new competitive advantage to their business. A transformation is quite literally a changing of the guard. It’s not something meager like a software upgrade. Shockwaves will be sent throughout the company, and when the dust settles, new terrains will be afoot. So, it’s important for businesses to make a convincing business case for the big change as part of their initial assessment because a digital transformation is no small thing.
  • Transformation is solely incumbent on IT: Digital transformation is essentially dependent upon proper IT, but company leadership plays a huge role in the evolutionary feat. This leadership needs to help dictate and instill a new cultural sense in the business that aligns with the technological shift.
  • Digital transformation means reduction of human workforce: Considering that digital transformations can employ the use of emerging artificial intelligence capabilities and machine learning techniques, some may contend that the overhaul requires a reduction of human labor. Instead what researchers are finding is that as automation and data analytics are put in place, the more humans are needed to power the algorithms and understand the complexities of the systems.
  • Support from company heads is guaranteed: Without the support of executives, a digital transformation cannot be successfully brought to fruition. Company heads can be hesitant to engage in a transformation because they are complex and vast in nature.
  • Collaboration between IT and business departments is a given: Digital transformations generally require IT and business departments to carefully work together. Yet, IT and business departments tend not to get along. They each stem from very different fields with varied cultural tenets. Business people tend to believe that they are confined by IT, not empowered by it.
  • You can rest happily after implementation of the new system: Some may think that the road to the transformation ends after implementation, but this is shortsighted. Monitoring the new system and analyzing potential issues that arise is necessary for the future of the system.

With the right digital transformation strategy and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.

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Why Businesses Should Store Data in a Colocation Center

CyNexLink Blog   •   December 11, 2017


The average U.S. data center is 18 years old, yet many businesses still rely on them for the storage of their valuable data.

These organizations are relying on infrastructure that was constructed when 16 MB RAM was deemed substantial storage capacity. These dying data centers are inefficient and eat up a lot of cash to maintain.

Conversely, owning a data center carries its own burdens, requiring consistent upkeep and repairs. Like owning a car, failing to maintain the center puts the organization at risk if equipment fails.

In response to these issues, many businesses are seeking the services of colocation facilities, which are data centers where equipment, bandwidth and space are available for rent.

There are many benefits to storing data in a colocation center. For one, businesses are freed up from having to maintain their own data center. Considering most companies don’t consider the upkeep of a data center to be part of their core goals, it seems desirable to rely on external services to free up time to focus on supporting the business and customers.

The presence of physical security at colocation properties also is usually more stringent than a privately-owned facility.

Once a business has decided to move data to a colocation facility, it’s incumbent on leadership to perform their due diligence. Here’s a few things to consider before choosing a colocation data center:

  • Master Service and Service Level agreements: Business leaders need to make sure they engage in a contractual and SLA agreement that addresses the business’s needs. In general, contracts are crafted to favor the provider of services. A vendor should be chosen that is willing to be flexible in initial contractual negotiations to cater to client needs. Do not wait until the vendor is chosen to address this flexibility. It should be a part of the criteria while seeking vendors.
  • Efficient use of space: Operating costs can be reduced for a business if they seek out vendors that utilize floor space in an efficient manner. Just because a location may have more space doesn’t mean it will be a better data center.
  • Location: While choosing a vendor, the proximity of the location to the business must be addressed. Networking costs are lower the closer the data facility is to the company. Being closer to the center also makes it easier to respond to problems.
  • Security: As mentioned earlier, security is generally greater at colocation centers when compared to privately-owned facilities, yet it varies among vendors. It’s important to inquire about the physical security of each colocation center being considered. There should be multiple levels of security on the interior and exterior of the center.
  • Level of compliance: It’s important to remain skeptical when questioning vendors about their level of compliance with standards. Some may claim they are Uptime-certified when they aren’t. The Uptime Institute is a professional services organization that certifies data centers based on a tiered standard. If this claim is made, verify it independently. Facilities should also support third party audits and be compliant with SSAE 16, which is a regulation created by the Auditing Standards Board of the American Institute of Certified Public Accountants for defining and updating how service companies report on tenets of compliance.

With the right data storage program and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.

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Knowledge management program

What is a Knowledge Management Program and How to Implement One


CyNexLink Blog   •   December 5, 2017


A company can greatly improve their business practices with the implementation of a knowledge management program, a plan that outlines the creating, sharing, using and managing of knowledge in an organization.

Yet, many businesses make the mistake of diving into the initiation of a program without paying heed to the necessary particulars to create an adequate system. A desirable knowledge management program will analyze culture, technology, processes and people.

First, it’s beneficial to cultivate a culture that values knowledge and the sharing of it. This philosophy creates an environment wherein knowledge fuels enterprise. In addressing technology, businesses can choose how to configure and use the tools needed for knowledge management.

Analyzing processes allows for best practices to be established for the management, identification and dispersal of knowledge. It’s also necessary for companies to examine the people that make up the business because they represent the transferring of knowledge within the institution.

After analyzing each of these components, then the initiation of the knowledge management program can commence. But, how should a company start?

First, objectives need to be established.

Owners and managers need to identify shortcomings in the business in need of rectification so that adequate solutions can be determined. These solutions should be factored into short- and long-term goals.

Then a more abstract issue arises: how do you prepare the company for the inevitable change?

The changing of a business’s knowledge management protocol beckons a cultural evolution. Employees must learn to modify the way they comprehend and share knowledge. It’s incumbent on ownership and management to identify how best to blueprint this cultural shift.

As referenced earlier, business leaders then need to identify the technology that can support the program and its objectives. Costs and benefits need to be cross-analyzed for each piece of technology. If heightened computing and automation is needed, then that needs to be factored into the purchasing scenario.

Once these pieces are in place, then an obvious but necessary step in the program is to assess the current state of knowledge management in the business. This should cover the previously mentioned topics of culture, people, technology and processes.

The next step is implementation. This will require significant funding, resources and commitment. The process may be arduous so incremental advances are necessary. A business needs to pay attention to the short-term gains as the plan advances.

It’s important for businesses to monitor the effectiveness of the program as it moves along. It would be wise to have baseline measurements from the pre-implementation system to measure against the new program.

A knowledge management program requires time and funding but can increase a business’s staff productivity, deliverable consistency and product quality, so it’s worth it for companies to put forth the effort.

With the right knowledge management program and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their productive efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.

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Encryption system

How to Craft a Successful Encryption System


CyNexLink Blog   •   December 4, 2017


With the growing menace of cyber espionage and software hacking, cryptography has become an essential part of communication on the web.

The goal of cryptography is to keep communications secret as they travel across an insecure web. Encryption, a component of cryptography, has become a critical tool in guarding data from the prying eyes of cyber criminals.

“Encryption works,” said former NSA whistleblower Edward Snowden. “Properly implemented strong crypto systems are one of the few things that you can rely on.”

Encryption is essentially based on mathematical algorithms that deny a person’s ability to see information unless they have a code or key.

Here’s five elements to constructing a successful encryption strategy:

  • Work Together: Collaboration amongst a company’s management, IT and operations members is necessary to foster a strong encryption strategy. Each business limb should come together to identify and analyze the regulations, laws and guidelines that will be utilized while making decisions on purchases and implementation. The group should also identify risk-prone areas like laptops and mobile devices.
  • Guard Codes and Keys: The organization’s keys and certificates need to be secured. If this information is at-risk, then whatever security controls are in place can easily be stormed and overcome. There are many businesses that lack the understanding of the thousands of keys and certificates and what they are used for. It’s prudent for businesses to comprehend the use of keys and certificates, who has access to them and when and how they are used. Therefore, keys and certificates should be managed centrally.
  • Implement Encryption Solutions with External Help: Once key management scenarios are cemented, a company needs to find encryption solutions. Generally, it’s desirable for businesses to try the solutions out before purchasing. Here, it would be desirable to seek the counsel of an independent organization that can aid in the testing and evaluation of potential solutions.
  • Control Access: Accessing data needs to have stringent authorization standards. This is critical in the prevention of external tampering with sensitive organizational information. Businesses should have strong file permissions, access-control techniques, passwords and two-factor authentication.
  • Pre-deployment: Before rolling out the encryption solutions, companies should have policies agreed upon by management, business partners and third parties that will handle data. If these partners and parties are unwilling to adhere to the guidelines, then companies cannot risk handing over sensitive information.

In the folds of the insecure web lie external threats that crave sensitive information. Companies need to defend themselves from these threats and the best way to accomplish that is with encryption. But, it’s incumbent on owners and managers to formulate the adoption of encryption in a thoughtful manner in order to fortify staunch defenses against the lurking criminals.


There is no such thing as too much of a good thing…

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Understanding the Internet of Things (IoT) and How it Can Help Your Business


CyNexLink Blog   •   November 30, 2017


The world is becoming increasingly connected. This isn’t a mystery. But how expansive is this growing unity?

The term used to describe the connecting of any device with an on and off switch to the Internet is called the “Internet of Things.” This can include cellphones, headphones, coffee makers, lamps and refrigerators. Essentially, anything you can think of is part of the vast network.

Gartner, an American research and advisory firm, projects that there will be more than 26 billion connected devices by 2020. The world is expected to become evermore connected in the enduring march towards technological purity.

This unity will allow for devices to communicate with one another. This already has a direct impact in the daily lives of many. For example, your car and device may “talk to each other” about your daily travel demands, resulting in your phone recommending driving routes.

The technological implications are vast, with researchers prophesying “smart cities” or a “smart world” with all limbs of technology in communication with one another for the sake of efficiency.

But what does this network of things mean for companies? What is the business value of the data generated by the Internet of Things?

Internet of Things analytics can help companies comprehend the data at their disposal. An analysis of the network can lead to improving business operations, reducing maintenance costs and avoidance of equipment failures.

Package delivery trucks, manufacturing systems and electrical grids have sensors that monitor performance. A business can collect and store the data gleaned from the sensors to greater improve efficiency by analyzing patterns and blueprinting more proficient delivery methods and preventive maintenance.

Prior to the inception of the Internet of Things, it was difficult, or near impossible, to analyze the aggregate of information from various devices, which were independent of one another. Now, Internet of Things technology allows for data to be pooled into data warehouses, Hadoop clusters and other data platforms.

Retail businesses can use data collected from security cameras and Wi-Fi to better understand the behaviors of their customers while shopping. Companies can also utilize the data from smartphones, wearable devices and others to initiate targeted marketing techniques.

Business Insider predicts that trillions of dollars will be spent on Internet of Things solutions over the next few years. Considering the inevitable expansion of the institution, it seems businesses should engage with Internet of Things analytics to lower operating costs, increase productivity and expand to new markets, all necessary ingredients to maintaining a healthy company.


There is no such thing as too much of a good thing…


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Small Business Worries


CyNexLink Blog   •   October 10, 2017


Many surmise that when an individual starts their own business and can set their own rules, their troubles will disappear. However, the converse is usually true, and small business leaders have their own set of nightmares that keep them up at night.

There are basic worries that plague the minds of small business owners. A survey of more than 1,100 small businesses by Wasp Barcode Technologies produced a State of Small Business report that delineates the essential challenges of small businesses.

It identified increasing profit, employee healthcare and cash flow as some of these challenges.

Yet, Greg Petraetis of Smallbizdaily says some of the emerging worries to antagonize the minds of small business owners will be customer retention, cyber attacks and smart cultural branding.

Customer Retention

Retaining a stable customer base is essential to the desirable functioning of a small business. Customer retention increases profits and as the technological realm evolves, competition will increase as new entrepreneurs and ideas are enabled, making customer retention all the more important.

Yet, there are a variety of ways to retain customers. As an example, Spotify used Facebook to engage its customers while promoting its services and Dropbox gave users free data as a gift for providing written feedback. This ability to engage existing customers requires an awareness and ability to adapt to their needs and desires. Small business owners should be aware that there is ever-changing technologies that aid in the understanding of a customer base through data analysis.

Cyber Attacks

Small business owners aren’t particularly concerned with cyber attacks as it ranks way down at number 51 out of 75 possible business concerns, according to the National Federation of Independent Business. But computer security will soon line up along estate tax and electricity costs at the forefront of small business owners’ concerns, as 60% of all targeted cyber attacks in 2014 affected small- or medium-sized businesses.

Couple this with the fact that the average price for a small business to repair the damages of a cyber attack are about $690,000, and its clear that owners will have to pay heed to the beast on the horizon.


Defining the right brand and culture of a small business is a primary concern for leaders. It determines how your business will be perceived by customers and its reputation. More than ever, the culture of a brand is playing a role in how customers make their purchasing decisions. Especially with young adults, the values of a brand are seen as an extension of the individual, as a way of expressing oneself. Clearly, it’s important for business leaders to pay attention to the cultural values of whatever customer base they are targeting. Businesses that are known to conduct their workplace in an “inclusive” or “environmentally responsible” manner already reap financial benefits.

Next Steps to Take


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