Mayra Cortes

Does Social Media Really Bring Us Closer?


The impact of social media on our relations has been a subject of debate for a long time.

From identifying its countless advantages to discovering its potential drawbacks, let’s take a closer look at how social media can affect us daily.

Truth be told, social media plays a crucial role in erasing the distance between people who are far away from each other. It brings them closer by enabling them to connect at any given moment, wherever they are.

Not only that, but it can also keep you updated on the latest events in their lives. You can always check their profiles and learn about almost everything that is going on with them.

However, it all comes with a downside. While social media does make the world smaller and bring far people closer, it can, at the same time, be a real obstacle for face to face communication with those already next to us.

When you let yourself dive into the world of social media and all its attractive features to communicate and share pictures and even locations, you may find yourself drifting further and further away from people who are already close to you.

At Cynexlink, we believe that the digital era we are in today has many benefits on different aspects of our lives. Nevertheless, we insist on the importance of finding the balance between the virtual world and reality.

So, the next time you find yourself losing awareness of the people you are with, it may be time to disconnect from your phone and connect with those surrounding you. After all, nothing matches the warmth and affection we can sense when we directly communicate with the people we appreciate.

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The Impact of CyberSecurity Maintenance on Small Businesses

The Impact of CyberSecurity Maintenance on Small Businesses


Cybersecurity attacks can be costly to businesses, no matter their size. With over 40% of these attacks focused on small businesses, keeping your data protection strategies up to date is now essential.

Nowadays, hackers are constantly evolving their scams to try to access your company and employees’ personal data. Thus, any shortcomings in your data security strategy will put your business at major risks of theft of corporate information that can lead you to damaging financial losses and regulatory sanctions.

Not only that, the consequences can take bigger dimensions such as decreasing your sales and losing customers as a result of lack of trust in your data security policy.

For these reasons among others, companies of different sizes must regularly train their employees to overcome the most recent cybersecurity threats and update their policies following effective tactics to keep data protected.

Cybersecurity breaches can take your business backward and stand in your way of achieving your business goals. Therefore, your ultimate solution to maintain your corporate information and customers’ personal data safe is by reaching out to experts in cybersecurity.

At Cynexlink, our Security Center guarantees impeccable data protection around the clock for your company. From identifying to treating the vulnerabilities in your security system, we will help you maintain high levels of security and data protection.

By choosing Cynexlink cybersecurity services, you will finally be able to relax and shift your focus to other important aspects of your business that need improvement.

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What is CCPA

What is CCPA and Why Your Business Needs Compliance… ASAP!


If you are not regularly updated on the latest modifications in data protection law, then this is probably the first time you hear about CCPA.

In a nutshell, CCPA is the most recent personal protection data law. Standing for California Consumers Protection Act, this law was passed by the State of California in 2018.

The CCPA came as a result of the continuous importance personal data is taking in today’s modern businesses. With the increasing practices of collecting, storing and using personal data, guaranteeing a faultless protection of personal information has become crucial.

The CCPA applies to any company in the world collecting or using personal data from California residents. Not only that, but the California State intends to make CCPA along with other privacy protection laws more complex by 2020, for every company with an annual gross revenue of $25 million or more.

Therefore, no matter the size of your company, making your company compliant with the CCPA has become a must, especially if you meet the criteria set by the State of California. Otherwise, you will be putting your business at the risk of getting huge fines.

For companies with shortcomings in their compliance with data protection policies even after being notified, the fines can be as high as $7,500 per violation, as set by the General Attorney.

Thus, it is essential to verify your company’s compliance with the CCPA in all its activities including your website, so you can continue your business practices without facing any litigations.

Visit www.cynexlink.com and find out how we can help you be compliant.

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How to get started without outsoucring succesfully

How to Get Started with IT Outsourcing Successfully


Adopting an effective strategy to IT outsource tasks in your business saves you time, effort and thousands of dollars.

IT outsourcing can make a drastic shift in the way you run your business. Therefore, choosing a qualified IT outsourcing team to work closely with you on understanding your company’s requirements is crucial.

At Cynexlink, we follow a simple three-step process to make your IT outsourcing successful. First, start by assessing your current IT performance. This will enable you to determine the weaknesses in your strategy, in addition to the main aspects that need more improvement or a complete alteration within your business.

In case you already have an IT team, the second step would be to measure the downtime usually needed to tackle the technical issues. The approach conducted on IT problems can have a major impact on the results. This can explain why the expertise of your current team can be the real obstacle standing in your company’s way towards higher horizons.

Throughout each step of the process, we insist on comparing our client’s position today to the vision they hold for the future. Learning each company’s objectives does not only give us a clear understanding of its strategies, but it also provides us with the goals to achieve in the long run.

Consequently, the final step in the Cynexlink process would be to start creating a perfectly adequate IT plan for your company. A few discussions more and the implementation would take place along with a 24/7 IT support team for whenever you need assistance. This is where you will find the all-encompassing service your business needs.

Contact us and see for yourself!

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The role of It Outsourcing In Businesses

The Role of IT Outsourcing in Businesses


Let’s start by pointing out a major issue startups and medium-sized businesses suffer from today: the absence of a qualified IT team.

Yes, we are aware that not all companies specialize in Information Technology. However, as the digital world continues to witness unceasing innovation, the role of Information Technology is representing a major support function in any business today.

For this reason, we believe that neglecting this aspect of your company can cost you thousands of dollars. ‘So would hiring my own IT team’, you might say. This is when we introduce you to a better and cost-effective solution: IT Outsourcing.

IT outsourcing is a compatible strategy for all business types and sizes. Instead of having their own IT staff, companies are now choosing to outsource their IT needs to experts at reduced costs.

For the most part, IT support is not the company’s specialty, but a support function only. Hence, through IT outsourcing, companies benefit from a competitive advantage by shifting their focus to their core business to set better strategies, rather than being consumed by operational technology issues.

On the other hand, any technical mistake can take bigger dimensions and lead to costly consequences. But luckily, IT outsourcing provides companies with the security their business requires. When hiring a competent IT provider, any business will be safe from data loss and cyber risk.

Moreover, IT outsourcing allows businesses to get flexible services that match their ever-changing demands. If your company’s main business is not directed towards IT services, then the projects you will need would mostly be temporary. Therefore, you will be saving money through temporary charges as well.

To sum up, having your own IT staff is not always a good idea, especially when the company operates in a different field. For this reason, Cynexlink strongly recommends you reach out to us for IT outsourcing as a cost-effective solution for all your IT issues.

Whether you are looking for managed IT services or struggling with your company’s cybersecurity, our experts at Cynexlink will go above and beyond to provide you with the solutions your business needs, at unbeatable prices. Get in touch with us and let us see how we can help you push your business forward more efficiently!

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Hacker Loves it when you use same passsword on multiple accounts

Hackers love it when you use the same password on multiple accounts


We all find it very easy to reuse our passwords on different websites, as it saves us the stress of coming up with a new password every time we need to open an account on another website. Even though it seems easy and stress free; the truth is, when you reuse or recycle passwords, you set yourself or your company up for trouble in the event of a data breach.

There have been so many stories of data breaches and web security pitfalls in recent years. These have affected big companies like Twitter, Last FM, LinkedIn, and Yahoo. The story all unfolds in the same way almost every time; First, hackers access passwords and other user data on these sites, then, the company realizes what has just taken place, so they immediately notify the users to change their passwords.

The Danger

The danger of reusing passwords in an interconnected web is that, if hackers get a hold of your password on one site, they could easily use the information they obtained to log in to your account on another sites. They could continue this cycle until they reach your bank account. This is called a chain breach. Every time you reuse a password on another site, you stand a higher risk of being a victim, a chain breach victim.

It may not be too damaging when you reuse passwords for your personal accounts. At least, you are the only one that will be affected if a data breach occurs. Yet, if a company’s information is involved, it then becomes more complicated. This would involve a lot of people and could potentially cause many difficulties for the organization.

Some Options

So how are we to store our passwords, you may ask? About 38% of people just store the passwords in their memory, to avoid this kind of data compromise. But we all know that even the faintest pencil is better than the sharpest memory. So, the likelihood of you forgetting it is higher this way (especially when you have multiple passwords for different accounts). Approximately 26% of people write it down in a physical notebook. But the problem with this method is, it can get lost and you might not always have the notebook available.

A great deal of companies and individuals resort to using a password manager, to avoid their data being breached. This is a software that helps store passwords for different accounts. However, if the password manager ever gets hacked, this could easily in itself become a one-stop data breach.

These days, many companies are taking steps further by forcing employees to change their passwords regularly; making use of tokens; and even doing away with passwords entirely. The companies do this, to avoid the security pitfalls that many of the big names have gotten into and stay off the pathway of a potential chain breach.

A Solution

Many other top companies who value their data and those of their users take it a step further, by hiring companies like Cynexlink, to provide the best tailored cybersecurity solutions for their company’s information and that of their users.

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Data Breach and Hacking Risks

University Data Breach Highlights Hacking Risks to Businesses of all Types


DESCRIPTION

Lancaster University has confirmed that it was “subject to a sophisticated and malicious phishing attack” which resulted in breaches of student and applicant data.

WHAT CAN YOU DO

This attack highlights how any organization is vulnerable to being hacked. Greater vigilance, education and sophisticated protection is required. Ensure strong firewalls, password policies and data encryption are in place. Educate your employees about cyber threats, such as phishing, and urge them to be cautious, especially with their personal devices when using them for work. Finally, if you haven’t already done so, upgrade to SSL. Consult with a trusted managed services provider, such as Cynexlink, to learn more about how you can keep your data safe from hackers.

 

Read the full article: http://bit.ly/2OAFngi

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New Malware is costly to business running ads

New malware is costly to businesses running ads


Description

Malware has been discovered creating fraudulent statistics on social sites and ad impressions, according to new research from Flashpoint. This false activity can become costly to businesses running paid ads and other marketing initiatives.

The malware delivers a malicious browser extension that performs fraudulent AdSense impressions and generates likes on YouTube videos. It also watches hidden Twitch video livestreams. The browsers affected include Google Chrome, Mozilla Firefox and Yandex.

 

What You Can Do

Invest in a good antivirus software. Ensure all your software programs are updated. Watch for security patches released by your software vendors and apply them as soon as they are available. If you don’t have the time or resources to invest in these activities, get a good managed services provider on board who can do it for you. This is very important as a malware attack can paralyze your business.

 

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Security-weaknesses-unsupported-software-leave-businesses

Security Weaknesses & Unsupported Software Leave Businesses Vulnerable


A new report from security platform Alert Logic has found that small-to-midsize (SMB) businesses are highly vulnerable to attacks because of a lack of skilled cybersecurity practices. These weaknesses include issues in encryption, workload configuration, limited visibility and outdated and unsupported operating systems.

Here are noteworthy findings from the Alert Logic report:

  • 66% of small-to-midsize (SMB) businesses rely on versions of Microsoft operating systems which have expired, or will expire by January 2020
  • Over 30% of SMB email servers operate on unsupported software, including Exchange 2000
  • Encryption issues affect 33% of SMBs investigated for the report. “This indicates encryption is not yet an instinctive behavior despite being a best practice and a requirement of many regulations,” states the report
  • 75% of SMBs leave vulnerabilities unpatched

“The continued lack of skilled cybersecurity professionals affects organizations of all sizes, and small and midsize businesses are at greater disadvantage because they can’t scale like large organizations can,” said Onkar Birk, senior vice president of product strategy and engineering at Alert Logic.

“[Vulnerable] organizations will greatly benefit from partnering with providers who can augment their limited teams with threat intelligence and experts to be more secure and compliant. Alert Logic’s research confirms that SMBs would benefit from more cost-conscious security options to take some of the responsibility off their shoulders,” he continued.

 

What You Can Do:

  • Prepare your business to migrate to operating systems which will remain supported after January 2020
  • Patch any vulnerabilities in your workload configurations
  • Ensure compliance with any relevant regulations and requirements by integrating best practices for encryption

Contact a trusted managed services provider for a consultation or additional information.

 

Cynexlink

16520 Bake Parkway Suite 125 | Irvine CA 92618

www.cynexlink.com | 949.668.0682

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5 ways small medium Business can save money on cybersecurity

5 Ways Small to Medium Businesses Can Save Money on Cybersecurity


Wouldn’t it be nice if only large corporations had to worry about cybersecurity? They have the I.T. staff, infrastructure, and financing to deal with the threat of cyber-crime. Small to medium businesses simply don’t have the same level of resources.

Unfortunately, cyber-criminals have learned this and increasingly targeting small to medium businesses. So what, as a business owner, can you do to protect your company while keeping your I.T. expenses within your budget? Here are five ways, you can save money on cybersecurity and keep your business safe.

1. Train, Train, Train

Most cyber attacks that hit small to medium businesses are not that sophisticated. Cyber-criminals rely on employees that have not been properly trained to fall for phishing emails, fail to use a strong password, and click on suspicious links. Training is one of the most effective and inexpensive ways to protect your business.

2. Create and Enforce Strong Policies

Many small to medium business have not implemented digital security policies. Others have a policy but rarely remind staff members of these rules or enforce them when broken. Often, the policy is just a page at the back of the employee manual. Since your business data is at risk, it is critical to have an up-to-date policy. It is essential that all employees are aware of the policy and that there is an enforcement mechanism when these rules are violated.

3. Focus on the Most Important

In the best possible scenario, you could protect all of your data and systems, but that might be more than your budget allows. And, honestly, some data is more critical than others. Do an audit of all of your data and systems. Determine which systems are the most critical and the most vulnerable. What data, if breached, would be the most damaging for your business operations, clients, or reputation? Focus on protecting what is most important an invest your limited resources there.

4. Move to the Cloud

For small to medium businesses, maintaining your own in-house servers is not as cost-effective as it used to be. By moving your data and applications to the cloud, you can save the expense of hardware and maintenance and take advantage of the built-in security many cloud services offer. This is a great way to save money while improving your overall cybersecurity.

5. Have a Response Plan

Cyber attacks are always bad news. Even organizations with massive budgets and the latest cybersecurity measures can fall victim to a breach. If you want to save money on cybersecurity, have a clear response plan. As expensive as a cyber attack can be, it will be even worse if you are not prepared. Planning ahead with regular backups, a restoration plan, and protocols to communicate with employees, vendors, and customers will allow you to respond and get back to work as quickly as possible.

 

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