On January 1, 2020, the California Consumer Privacy Act takes effect. For literally hundreds of thousands of companies who collect any kind of user data, the time to get prepared is now because non-compliance could be very costly.
What does it do?
The CCPA is meant to protect California residents from the abuse of their personal data. In doing so, it gives consumers four new digital rights:
What companies does it impact?
For-profit companies that collect or control California residents’ data and meet one or more of the following requirements:
- Generate $25 million in gross annual revenue or more
- Handle data of more than 50,000 people or devices
- 50% or more of revenue comes from selling personal information
Note: the CCPA applies to any company meeting the above criteria, regardless whether it has a physical presence in the state.
What is the risk of non-compliance?
The CCPA will be enforce by the state’s Attorney General, but also by right of private action,which means class action lawsuits will abound. Penalties can range up to $7,500 per violation – meaning per customer! If only a tiny fraction of the state’s 40 million residents are affected, the penalties can become rather astounding.
How can Cynexlink help?
Inventorying your data, documenting new procedures, aligning department heads and creating an audit trail of customer data requests… these are daunting tasks.
Almost as daunting is choosing the right consultants to help your company comply. We have vetted countless providers and know who the masters truly are and help our clients find the right solution, a service that is FREE to our clients.